What are you doing to BRAND yourself?
Everybody asks, how do we brand this product, or how do we brand this service? I want you to know that it is never the product or a service that you brand. You’re always branding yourself. You can have the best product but people don’t trust you. You may have the best service but you are late on delivery. You may be the best in your field but if people don’t trust you and you don’t recognize that you are the brand. The messenger is the message!